68.15

Poster, Advertising

1895 Approximate

Everett-Aughenbaugh Flour Mill Company Poster. Material: paper. Size: 16" x 21". Description: multicolored graphic printed on a crepe-like paper featuring a flying white winged horse with a baker astride pouring out a cloud of flour over the EACO Mill located on the shores of Loon Lake, Waseca, Minnesota; caption at lower edge: "Everett Aughenbaugh Co. Waseca, Minn."; encircled jingle at upper left: "Saves Wealth, Guards Health, Guaranteed Too, To Satisfy You, Don't Delay, Order Today, E-A-CO"; red script in center: "E-A-CO Flour". EACO Mill.

A crinkled paper technique used in Japan, may have influenced the American advertising industry briefly in the late 19th century: Chirimen-gami-e ("compressed thread paper prints") were crinkled paper prints or "crepe" prints (sometimes referred to as 'crepon'). Ukiyo-e crepe prints were produced at least as early as 1800 in Edo, and throughout the nineteenth century they were used on occasion for alternate states of some ukiyo-e designs. The compression technique resulted in a highly textured surface and noticeably smaller paper sizes, which offered a different aesthetic from the image printed in standard editions. Despite the extra effort involved in making these prints, they were, it seems, more a novelty than an attempt at serious refinement of the printed image. There was a revival of chirimen-gami-e production in the 1880s with the advent of crepe-paper books to satisfy a growing Western market. Best known are those published by the Hasegawa company, which was opened in 1885. Their chirimen-gami publications were especially popular for children's books, as the crepe paper was somewhat resistant to tearing and thus had a better chance of surviving handling by children.