Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Good Health". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a group of five young boys reading a street billboard: "Boys Wanted to start training now in home and school to become successful men. Must have healthy bodies that, as men, they may work hard, think clearly, act wisely...."