Eugene Iverd Illustration for Monarch Foods Magazine Ad: "We'll stop here for lunch.". Material: paper. Size: 10" x 14". Description: color illustration (proof) by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows two young boys dressed as aviators and one pointing to a place on a globe while the other holds a model airplane labeled the "Independence".