Eugene Iverd Illustration for Monarch Foods Magazine Ad: "'Tain't cold, come on in!". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows three boys skinny dipping in a pond with other boys still on shore.