Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Fresh from the Garden!". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a young boy wearing overalls and a straw hat pushing a wheel barrow full or fresh garden produce, a dog is watching on the side.