Herter's Professional Split-Bamboo Rod Building Manual and Manufacturer's Guide 1949 Book. Material: paper. Size: 6" x 9". Description: yellow paper cover; brown print: Professional Split-Bamboo Rod Building Manual and Manufacturer's Guide, Specifications for North and South American and European Fresh and Salt Water Bamboo Fishing Rods, By George Leonard Herter; Herter logo in lower left; 152 pages.