1.06.230
Poster
1945 Approximate
Coast Guard SPARS Poster. Material: paper. Size: 22" x 28". Description: four-color printed poster promoting the Coast Guard SPARS, women's corps; image of a woman in Coast Guard uniform with a lighthouse coast in background; "The Girl of the Year is a SPAR"--Enlist in the Coast Guard SPARS--Apply nearest Coast Guard Office".
During active American involvement in World War II (1941–45), propaganda was used to increase support for the war and commitment to an Allied victory. Using a vast array of media, propagandists instigated hatred for the enemy and support for America's allies, urged greater public effort for war production and victory gardens, persuaded people to save some of their material so that more material could be used for the war effort, and sold war bonds. Patriotism became the central theme of advertising throughout the war, as large scale campaigns were launched to sell war bonds, promote efficiency in factories, reduce ugly rumors, and maintain civilian morale. Posters were usually placed in areas without paid advertisements. The most common areas were post offices, railroad stations, schools, restaurants and retail stores. The war posters were not designed by the government, but by artists who received no compensation for their work. Government agencies held competitions for artists to submit their designs, allowing the government to increase the number of designs that it could choose from. Almost 200,000 different designs were printed during the war.