Mattson Super Valu Advertising. Material: paper. Size: 15 1/2" x 23 1/2". Description: multicolored print and graphics on white tag board; front: evening scene, smoke rising out of cabin chimney, evergreens; red and green ribbon graphic border; printed: "Best Wishes for the Holidays"; reverse side: blue and red printing on a white background (replicating flour sack): "Pillsbury Best XXXX Flour, Idea Recipes Inside".