New Richland Main Street Broadway. 5 1/2" x 3 1/2" black and white postcard photograph of main street New Richland in the 1950s; Broadway St. looking south, shows several storefront businesses starting from the corner at right, including Virnig Hardware Co. Our Own Hardware franchise, a diner, a Gambles store, a Rexall Drug store, an implement dealer of International Harvester products.