Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Wake Up!". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows two young boys in a bed, the one trying to persuade the other to get up while a dog tries to pull the blanket off the bed.