Eugene Iverd Illustration for Monarch Foods Magazine Ad: "There's the best canning factory in the world, boy...". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a young driver wearing a straw hat pointing to factory in the background with the sign on it, "Monarch Foods, Rochester, Minn."