Eugene Iverd Illustration for Monarch Foods Magazine Ad: Boys Sliding on a Snow Covered Slope. Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows a group of boys sliding down a snowy hill on toboggans, sleds and skiis.