Eugene Iverd Illustration for Monarch Foods Magazine Ad: "Say Boy, Feel that Muscle". Material: paper. Size: 10" x 14". Description: color illustration by Waseca native, George Erickson (professional name, Eugene Iverd) for Reid, Murdoch & Co. Monarch Foods in a Saturday Evening Post magazine advertisement; subject shows six young boys working out with weights; a circus poster in the background advertises the strongest man in the world.