Herter's Catalog 1964. Material: paper. Size: 8 1/4" W. x 10 3/4" L. Description: red, yellow, black cover; black and yellow print: Herter's, Since 1893; Manufacturers, Importers, Exporters; The Authentic World Source for Hunters, Fishermen, Guides, Gunsmiths, Tackle Makers, Forest Rangers, Commercial Fishermen, Trappers and Explorers; Herter logo in center; Tenacious for Quality, Herter's, Since 1893; Trademark Registered, Marque Deposee; Catalog No. 74, 1964; Makers of custom fishing tackle, custom archery, custom ammunition reloading machines, hunting decoys, custom fish hooks, ventilated ribs, custom gunstocks, game calls, durable fiberglas boats, finest survival and camping equipment, finest quality binoculars and telescope sights, most accurate bullets, longest range shotgun shells; Herter's Inc., Waseca, Minnesota, United State of America; Old World Craftsmanship, New World Production; 502 pages.
Waseca business: Herter's Inc. Herter; Herters; Herter's.