Herter's Catalog 1978. Material: paper. Size: 8 1/4" x 10 3/4". Description: red, yellow and black cover; black and yellow print: Herter's, Since 1893; Manufacturers, Importers, Exporters; Herter logo in center; Since 1893, Tenacious for Quality; Herter's; Trademark Registered, Marque Deposee; 1978, Catalog No. 88; $1.00; The New Four Season Look, Where Outdoor Adventure Begins; The Authentic World Source for Fisherman, Hunters, Guides, Gunsmiths, Tacklemakers, Forest Rangers, Commercial Fishermen, Trappers, Explorers, Expeditions, Backpackers; Herter's Retail Outlets to Serve You: Mitchell, South Dakota 57301; Waseca, Minnesota 56093; Glenwood, Minnesota 56334; Beaver Dam, Wisconsin 53916; Olympia, Washington 98506; 181 pages.
Waseca business: Herter's Inc. Herter; Herters; Herter's.