Herter's Catalog 1963. Material: paper. Size: 8 1/2" x 10 3/4". Description: red, yellow and black cover; black and yellow print: Herter's, Since 1893, Manufacturers, Importers, Exporters, The Authentic World Source for Hunters, Fishermen, Guides, Gunsmiths, Tackle Makers, Forest Rangers, Commercial Fishermen, Trappers and Explorers; Herter logo in center; Tenacious for Quality, Herter's, Since 1893, Trademark Registered, Marque Deposee; Catalog No. 72, Revised Edition, 1963; Makers of custom fishing tackle, makers of custom archery, makers of custom ammunition reloading machines, makers of hunting decoys, makers of custom fish hooks, makers of ventilated ribs, makers of custom gunstocks, makers of game calls, makers of durable fiberglas boats, makers of the finest survival and camping equipment, makers of the finest quality binoculars and telescope sights, makers of the most accurate bullets, makers of the longest range shotgun shells; Herter's Inc., Waseca, Minnesota, United States of America, Old World Craftsmanship, New World Production; 492 pages.
Waseca business: Herter's Inc. Herter; Herters; Herter's.